A ‘festive shopping period’ timed direct response TVC to communicate limited time 0% p.a. on purchases and no foreign transaction fees on the Bankwest Breeze credit card. Needed to include the ‘smart’ fox character and have a good sense of humour.
Simple, fun animation all focused around the key 0% and 0 fees benefit. This became one of the most successful tactical ads ever run by Bankwest.