Play your cards right
Local Area Marketing

Brief:

Bankwest sponsor a number of regional events in WA and we were asked to create a pop up event that would support the community, entertain the crowds and convey the message that Bankwest offered the lowest credit card purchase rate in the market.

Idea:

We created a live version of the old TV game show ‘Play your cards right’, where people visiting the local event could play for free and every ten minutes get the chance to win $200 of cash on the spot.

(With Host)