Money for Jam
Local Area Marketing

Brief:

Stores that are not in prime footfall locations often struggle to drive traffic. Bankwest asked us to create an ‘off the shelf’ kit that stores could use to bring traffic in during slow periods.

Idea:

We wanted to make the incentive to come in store seem like a no brainer to the passing public, so came up with the idea of ‘Money for Jam’ – a jar of premium Hanks Jam (worth $10) simply for coming in store for a chat. We approached Hanks Jam with the idea of making Bank’s Jam (brought to you by Hank’s Jam), and they loved the idea, selling the product to Bankwest at cost because of the great branded sampling opportunity it afforded them.

(With Host)