BYOD (Bring Your Own Device) is where workers use their own tablets, smartphones and laptops at work – a security nightmare for IT. Cisco needed a direct response digital display and Edm campaign that increased uptake of BYOD support equipment amongst IT decision makers.
The insight we had was that IT decision makers are pressured from every angle by management, increased workforce needs and shrinking budgets – and yet still expected to get the job done well and securely. We acknowledged that Cisco understood their issues and needs and had all the solutions right here, right now. This campaign over-achieved on its targets.