Fly Bankwest
Conferences & Events

Brief:

We were asked to communicate that Bankwest offers the best business service for mortgage brokers and their clients, and drive brokers to the stand at the MFAA conference, utilizing the Cockatiel character that represents Bankwest Home Loans.

Idea:

We turned Bankwest into a Business Class Airline for the duration of the conference. Building the stand like an airline terminal and business check in, complete with control tower, runway and motorised toy Bankwest jet circling over the stand. We put Balsa Wood planes in the delegates’ backpacks to drive them to the stand and fly down the runway to win Mandarina Duck luggage from the carousel. We packed up the Home Loan products like premium spirits in Duty Free, and gave a way Duty ‘Free’ gifts of luggage tags, travel wallets and lap top bags. At Check In guests handed over their business card and received Boarding Cards giving them entry to the ‘Bankwest Business Class Lounge’ elsewhere in the centre to take a break and relax in throughout the conference.

(With Host)