‘Going Out’ Radio Soap
Brand Content, Integrated Campaign


Sure Deowipes’ are refreshing, cleansing and deodorising wipes that are perfect for freshening up when you go straight out for the evening from work. We were asked to create awareness during the Christmas party season.


A radio ‘Soap’ about the going out adventures of 3 female workmates, running for two weeks up to Christmas with a new 90-second episode broadcast every day. Each episode is set in the work washroom as the friends chat and get ready for another night out. At the end of each episode listeners are invited to ring in to win a great night out of their own.

(With Danny Claridge)