EDUCATION & BEHAVIOUR CHANGE
A strategically minded creative with over 25 years' experience in Australia, NZ and the UK. I help companies and organisations with brand strategy, internal comms and employee resources, as well as creating smaller budget campaigns with my collective of designers. I am also a senior creative resource for agencies; conceptualising, writing and - my Red Adair superpower - smoothly landing that wild idea you're struggling to make sense of, in an engaging concept and write up that sells itself. I enjoy turning complex into simple, dry into engaging, and confusing into clear. I love helping my clients - working closely with them, solving their problems, capitalising on opportunities, and becoming part of their team. I have a wealth of experience in brand strategy, creative content creation, sales and awareness campaigns, BTC, BTB and Internal comms. And I absolutely love conceiving and creating content for education/edutainment, behaviour change and brand engagement. I am available for outsourced project work as well as collaboration with your internal teams. I work remotely in Noosa (who wouldn't if they could?) but fly in for face-to-face meetings where required.
EDUCATION & BEHAVIOUR CHANGE
Get cricket fans to bring their refillable water bottles to the game, using RFD tags, scanners and instant win prizes. 25,000 participation, bringing bottle to 3 games or more.
Claymation I conceived, wrote, modelled and co-directed. Created as content to support the Sydney Water 'Lift Your Game 'campaign with Cricket NSW, Sydney Sixers and Sydney Thunder.
Water conservation roadshow, using a tiny home to showcase all the small changes that can make a big difference.
A VR game aimed at encouraging 10-15 year olds at the Royal Easter Show to use refillable water bottles rather than buy plastic. Gamers had to count the plastic bottles on their 'bottle pressure gauge' a hand held counter. Those counting all of them won a prize.
Lifesize Snakes and Ladders Style board game to teach kids how to love water and not waste it at home.
360 degree VR educational experience to get Easter Show visitors to think about the purity, sustainability and value of tap water. (Use Chrome for 360 degree view.)
Getting 40+ male golfers to wear sun protection. Now in its 5th year, this is one of CCNSW's most successful campaigns.
OOH campaign to remind parents to give teens their own tube of sunscreen. Research shows teens will wear sunscreen, but forget or don't have the money to buy and take with them.
Take this quiz to discover your natural parenting style. Work through the different scenarios to reveal your strengths, and learn how to use each of the parenting styles to support your teenager.
ReachOut Parents needed a short, engaging explainer video that captured a real story of one parent. Conceived, interviewed parent, wrote and directed.
Taking tennis fans on a unique food journey through a multi-sensory brand experience, using all five senses including 360 video projections and voice over.
Self-care can be hard to prioritise. Get it front and centre for your family with these tips.
Content for Cancer Council NSW parent seminars to educate on healthy eating for the whole family .
What you want to say vs. what you should say are usually pretty different. When it's over text, the temptation to let loose on an ex can be pretty overwhelming. Let us walk you through a few common situations and how you can hit backspace and get through the other side.
Engaging mortgage advisers with Bankwest's Business Class Home Loan service
BRAND & INTEGRATED COMMS
Explainer video for Noosa Chances educational scholarships NFP.
Created a new 'Toro Too Easy' platform for the brand, with an 'Ease into Spring' launch campaign of TVC, social, print and POS.
Created new 'Too Easy' Platform for brand. Rolled out into Spring campaign. Working with 10 Past 10.
Concept work for Marmite
Naming of a large Asia Pacific Payroll company, working with Host.
Puffling enables back to work mums find flexible jobs via our unique job sharing solution. We currently have flexible jobs for mums in Sydney and Melbourne.
Creating tone of voice and band copy for a new Australian dog accessory line
Integrated campaign to launch new product
Making people aware that 'surprisingly' they can earn interest on their everyday account.
Points Bank branded content
Free pocket wine guide to drive sales post International Winemaker of the Year award.
Edutainment 200 year old newspaper to link Bundy Rum with Australia Day celebrations.
A manifesto for the whole company to engage with and work to their new proposition "We just love fruit"
A 6 page edutainment cartoon to promote Scyon building products, event and rewards program.
Creative strategy and copy platform for the wider team of agency partners to implement.
Drive uptake of personal loans with a reno helper microsite that showed what you could do for different loan amounts.
Driving sign up of Primary Schools to the best practice sun protection program SunSmart.
Concept and executions for Aquisition campaign to Qantas Frequent Flyers
Direct response offer to IT Managers
Getting people to take out income protection by equating it to other essential protection they use without question.
Drive to store and microsite to get a Financial Plan sorted by breaking down the perception of it being too hard.
‘Taste of Home’ digital kiosks allowed shoppers to choose Australian products to send to the athletes in Rio with a personalised message and selfie.